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 How to write the best possible job advertisement

How to write the best possible job advertisement

A good job posting is the cornerstone of your hiring process. This post takes you through all you need to know to write the best possible job advertisement to attract the best candidates.

With the current climate and a record number of jobs in the market, attracting quality candidates has never been tougher. When recruiting new hires, your job advert is your first chance to attract top-talented individuals. Through the advertisement, candidates will get the first impression of your business — and you know what they say about first impressions. 

Research shows that up to 20% of job hunters reveal that they’d be put off by an unclear job description. This is why it is vital that you get it right.

It doesn’t matter how far and wide your job posting goes. It doesn’t matter how many job boards you post on or how attractive your benefits are: if you aren’t clear with your job advertisement, your company won’t get the applications it needs.

Getting started with your job advert

According to top hiring managers, the first step to creating the best possible job advertisement is the identification and alignment phase. Before you even start writing the advert, you ought to spend some time identifying the exact role and what their specific responsibilities will be.

If working with other people within the department that needs a new hire, you can align with the other stakeholders trying to understand the exact roles of the new hire. You’ll be surprised to learn how easy it is for people working in the same office to come up with varying ideas on what the new role will entail.

Once you’re done figuring out what the role entails, you can go ahead and write your job advert. 

What a good job advert entails.

There are certain pieces of information that are crucial when you want to write a new job advert. Some of the things your advertisement must include are: 

1. The job title

Don’t just write the job title for the sake of it. You have to optimize it, especially for the search engines. Through Search Engine Optimization (SEO), you can curate titles that your potential candidates are actually searching for online. 

2. Introduction to your business

It’s important to give out as much information as possible about your company in as few words as possible. Your potential job applicant needs to know what sort of a company you are, what you deal in, and why they should be interested in working with you. 

This prevents the instance where you spend too much time moving a candidate up to the next stage of your hiring process, only for them to back out claiming that they do not have the experience working for such a company, or they’re basically not interested in your motive, mission, or even culture.

3. Role and responsibilities

If you’re to spend more time anywhere during your job advert curation, it should be here. You have to ensure that you give out as much information as possible about the role. 

What will the new hire’s daily activities be like? 

A clearly-written job advert has all the key roles and responsibilities. This is also important as it assists in filtering off certain applicants that may not be able to handle such tasks. 

Furthermore, you won’t experience lots of employee turnover as a new hire will know exactly what’s expected of them. This increases employee retention in your company.

4. Salary

Every good job advert must include a salary range. This saves a lot of trouble for both the hiring manager and the applicant. Having a clear salary scale on your job advert ensures that it only attracts candidates that can work within your budget. 

Also, this means that when you pick a candidate and offer them the job, they won’t be disappointed with what you’re offering. 

5. Key requirements

If you’re convinced that your ideal hire needs a particular skill set or qualifications, you should spell it out clearly. 

However, you should be keen to focus more on their working background and experience on the job rather than academic qualifications. At times, you need someone who can really get the job done, not someone who thinks they can get it done.

At times, you just know what you want from your potential new hire. However, you’re not particularly sure how to write the best job advertisement to help attract the best talent. If this is you, you can rely on top staffing experts like MindsoftIndia to assist you throughout your talent acquisition journey. 


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